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IRM's MARKET ENTRY JAPAN program is a comprehensive, efficient, moderately-priced action package.  Designed to assist International businesses in their efforts to successfully penetrate the lucrative Japanese market.

MARKET ENTRY JAPAN provides you with effective, results-oriented services at reasonable cost, through application of the following steps, as selected by the client, according to the desired objectives.

FACTS STEP1 STEP2 STEP3 STEP4
STEP 2: In-depth Market Analysis
Once the client has concluded that the Japanese market is prospective, a comprehensive, detailed analysis, combined with an optimum marketing strategy package, shall be conducted and prepared.  IRM's consultants are then well-prepared to proffer the following services:
  • Consumer, Industrial and Distribution Analyses
  • Product/Concept Analysis
  • Media Research
  • Analysis of How the Japanese Public Perceives Your Corporate/Brand Image
  • Strategic Recommendations for Optimum Market Penetration

Research Methodology:
  • Personal Interviews
  • Telephone Interviews
  • Direct Mail Surveys
  • Online Surveys
  • Statistical Data Analysis
  • Consumer Product/Service Evaluation Clinics
  • Professional, Academic, Industrial or Consumer Focus Sessions